Thriving in a Tightening Economy
A tightening or ‘nervous’ economy can be strange for a small business owner. With higher interest rates, increased cost of living and what the media is calling ‘The Covid Downturn’ hitting the economy, it’s easy to see why many of us are uncomfortable. But there are things you can do to thrive in this new […]
Should I Buy, Lease, Rent or Subscribe?
When acquiring devices for your clinic, there are plenty of options, all of which have their place. You can buy a new device, purchase a secondhand device, lease or rent a new or secondhand machine or subscribe through Laseraid. All of these options are great for the right clinic, so let’s go through the pros […]
Choosing a Skincare Partner
A good skincare partner is like a good business partner; the right ones will work with you to help grow your business. The wrong ones will focus only on themselves. Here are our top tips for selecting the right skincare partner. What’s good for them (maybe) isn’t good for you. The right skincare brand for […]
Starting Your Second Clinic – Understanding Growth Triggers
When it comes to scaling up, timing is everything. If you do it too early, you put yourself under financial pressure, and if you do it too late, you leave the door open for a competitor to swoop in and steal market share off the back of your efforts. To scale your business effectively and […]
How Will Your Clinic Be Better in 2023?
Welcome to the New Year! A time for new gym memberships, less partying and unrealistic resolutions that last until February. But what about your clinic? What are her resolutions and how can you make sure they’ll last? According to every article on ‘how to keep new years resolutions,’ the trick is to have small, manageable […]
Are You Ready for the Silly Season?
It’s that time of year again. We’ve made it through Black Friday, but are you ready for the festive season? As the crowds start to go, make sure you’re prepared with our simple checklist – Are Your Staff (Genuinely) Ready? Christmas season brings out the best and worst in people. It’s great there’s so many […]
Summer Treatments Your Clients Will Love
Things are heating up in more ways than one. With lockdowns (hopefully) being nearly a thing of the past, we can begin planning for a summer reunited with our friends, family and clients. Those clients will be eager to get out in the Australian sun and as things get warmer, different treatments will become more […]
Who Is Your Ideal Client (and How to Attract Them)
Knowing your ideal client is not just a good way to create marketing campaigns that actually work, it’s also a sure-fire way to avoid spending money when you don’t need to. Here’s why your ideal client matters, and how to define them. You can’t be all things to all people Ever seen a clinic with […]
Clinic SEO Tips – How to Rank on Google and Bing
Search engine optimisation (SEO) should form an important part of your clinic marketing strategy. Firstly, it’s free. Unlike paid advertising on Google Ads Facebook or other platforms, there is no “cost per click” associated with getting potential clients to your site. Also, statistically, SEO generates a higher quality of click more frequently than paid advertising. […]
Planning for the New Year Slowdown
This time of year can be very exciting. Customers are filling our appointment books with treatments, Christmas is coming up and we are too busy to concentrate on anything apart from doing what we do best. But, following the Christmas surge comes the New Year’s hangover. Figuratively and often literally. Have you put plans in […]
