Check out the most popular beauty treatments in Australia!

Check out the most popular beauty treatments in Australia!

Gone are the days of having to visit multiple clinics in various locations to service your beauty needs. Beauty clinics are now positioned like your ‘one stop shop’ with a variety of beauty treatments and products available for our beauty pleasure! And we all know there is nothing better than walking into a salon knowing you are about to have a few hours of first rate pampering!

While it is impossible to provide every treatment under the sun, here are some of the most popular options that you should consider adding to your treatment menu (if you don’t offer them already).

Laser Hair Removal

With each session only taking a few minutes, the ease and efficiency of laser hair removal has made it one of the popular choices to remove unwanted body hair. To achieve great results the client requires multiple sessions which gives you a long term client and allows you the time to build a great rapport with your customer base. Laser hair removal is also a great lead generator and gives you and your team a great opportunity to upsell your other services.

Acne Reduction Treatments

There are different levels of severity however, all types of acne can adversely affect an individual’s body image and self-esteem. As a result, many turn to acne reduction treatments in order to regain control over their skin.

There are a wide range of acne reduction treatments available and it is completely up to you to pick the ones that are best suited to your clinic and target market. Some of these include:
– Laser rejuvenation
– Acne peels
– Microdermabrasion
– Derma rollers
– Red light therapy
– Pulse dye laser

Anti-Aging

Everyone is looking to preserve their youthful glow, and while some choose to go under the knife, the range of non-surgical, anti-aging treatments available have given consumers many options to surgery.

Some of the most popular anti-aging treatments include
– Microdermabrasion
– IPL treatments
– Fractional Skin Resurfacing
– Dermal fillers
– Chemical peel

These three main treatment areas are at the top of the chart for the Australian market. Adding them to your clinic menu in one form or another will give you the chance to market to a new generation of beauty customer, who expect to have their treatment needs met at the one location.

Laseraid offer a wide range of treatment solutions for our beauty clinics. To have a demonstration of any of our products, please contact us via our website or call us on
02 9011 5509 and let us help you find the perfect product solution for your business.

Treatments feature the word “treat” for a reason!

Treatments feature the word “treat” for a reason!

Your clients are the lifeline to your business; they are also the key to consistent referrals and repeat business. If your clients have an ‘experience to remember’, they will not only be back to visit you very soon, but will likely rave about it to their friends and family. This is why it is so important that they feel comfortable and relaxed for the entirety of their visit.

Customer Service
One of the biggest ways to make customers feel relaxed and comfortable in your beauty clinic is through great customer service. Staff should have a friendly demeanour at all times and be well versed in the products and services on offer.

One very simple thing that is often forgotten is remembering the small details. Things like calling a client by their name and remembering the small details, “Hi Jenny, it’s great to see you, how are your daughters going?” can make a massive difference to the client’s view of your clinic and your team. A great way to help this process is to ensure your team make notes after a treatment of anything that may be of importance and are instructed to review any notes before a repeat clients’ next visit.

Overall customer service is by far the most important part of any successful business and a customer service protocol should be implemented by all beauty clinics.

Delicate Topics
Some beauty treatments can be delicate discussion point for clients. Ensuring that your staff are properly trained so that they know how to deal with sensitive topics will also help to put your clients at ease when the necessity to discuss or undergo these type of treatments occurs.

Ambience
A client can instantly tell whether or not they like a place from the moment they walk in. The atmosphere of your beauty clinic can mean the difference between a client booking or not booking in for a treatment.

There are a number of different factors that go into creating ambience so it is important that every detail of your space is well thought out. Make sure your beauty clinic feels welcoming by adding warm tones throughout the space, and avoiding colours that are too bright or harsh.

Another key aspect of creating ambience is through smell. Lavender, Jasmine or Mint are very popular for beauty clinics as they are known for their relaxing properties and soothing aroma.

Lighting
While lighting may seem like a small consideration in the grand scheme of establishing a beauty clinic, the type of lighting used is extremely important to making customers feel welcomed.

Harsh fluorescent or white lighting should be avoided as it makes many people think of hospitals and can give off a very sterile vibe. When possible, use yellow lighting rather than white lights because white lights can be extremely stark.

So remember, treatment features the word TREAT for a reason. Give your customers an experience to remember and treat them to a world of pampering that they will rave about to all their friends and family.