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Hydrafacials – Should You Be Offering Them?

Hydrafacials are the next big thing. In fact, they are already a big thing with their stratospheric popularity translating to a treatment every 15 seconds globally. But is it a viable and useful treatment, and what are the downsides to offering it in your clinic? Why They’re So Popular The detractors say that Hydrafacial has […]

HIFU vs Fractional RF – What’s Best For Your Clinic?

HIFU and Fractional RF treatments are gaining in popularity, especially as clients improve their understanding of what enhances their skin’s appearance. Rejuvenation treatments, thanks to increased scientific interest, are now far more evidence-based than ever. As a result, it’s up to us as practitioners to offer the best solution to our clients. Skin analysers and […]

The Best Instagram Tools for Beauty Businesses

Looking to automate your Instagram? Good idea – we work in the aesthetics industry and our clients expect to see us posting beautiful images that reflect how wonderful we help make them look and feel. Here’s a list of our favourite Instagram tools in each category. Posting and Scheduling Posting and designing your Instagram grid […]

The Government Instant Asset Write-Off – What Is It and Should You Use It?

The Australian Government has announced that it will extend the $150,000 instant asset write-off for a further six months, to 31 December 2020. The purpose of this initiative is to stimulate the economy by encouraging businesses to invest where they may have previously been more cautious. Basically, the government is trying to reinvigorate the economy […]

Facebook Advertising for Beauty Businesses

Facebook is the ancient artefact of the social media world, or at least it’s the only “old” platform that still exists at a significant level (I’m talking to you MySpace). Because of this, networks such as Snapchat and Instagram are often seen as the best place for businesses to allocate their marketing spend and effort. […]

Performance Management in Clinics – Getting the Best Out of Your Team

A happy, service orientated clinic is also one that is profitable. The effective management of staff is a massive part of this. In fact, the reason most people leave businesses is ineffective management. The phrase “performance management,” is often associated with the removal of substandard performers, but when used correctly, it can not only help […]

Effective Cross-Selling for Clinics

An effective cross-selling strategy is one of the easiest and most profitable tactics a clinic can use. A direct conversation with a client costs nothing in terms of marketing spend and can be duplicated across multiple encounters. Increasing the average value of a customer is simple and makes an immediate impact on the bottom line: […]

Using a Skin Analyser to Improve Consultations

Skin analysers are a powerful consultation tool, yet they are often underutilised. Here are some tips on how to improve your initial consultation process using a skin analysis device. Prescription Before Diagnosis is Malpractice What’s true in the mainstream medical profession is true for us in the beauty and aesthetics industry. In fact, the nature […]

Microdermabrasion is the Perfect Winter Treatment

In the colder months are the perfect time to introduce microdermabrasion into your list of treatments. Clients speak of the dull skin being transformed, imperfections being reduced and the incredible glow that comes with the treatment. Microdermabrasion also has the advantage of being well-known and relatively easy to implement. A trained aesthetic technician, a treatment […]

Using Data to Evaluate Your Clinic and Treatments

It’s boomtime, and we have certainly earned it. The beauty and aesthetics industry was brought to a halt thanks to COVID-19, but clients have not been shy about filling up the appointments that were finally made available to all of Australia on 1 June. Interestingly, this surge of activity gives us a unique opportunity to […]

Starting a Tattoo Removal Clinic

Tattoo removal businesses are experiencing a boom. This is no doubt due, at least in part, to a generation of terrible decisions, but there is more to it than that. On one side, you have increased accessibility to tattoo removal technologies, making the eradication of bad decisions more accessible, and on the other many tattoo […]

How To Keep Momentum Going After The Post-COVID Boom

If you’re in Queensland, we hope you’re in the thick of it. For New South Wales and Victoria, the surge begins on Monday. Clients, new and old, who haven’t been able to access treatments in months will be banging down your doors, eager for a taste of the normal life they used to take for […]

Renting Laser Hair Removal Devices – How It Works

If you are considering purchasing a Candela, Palomar, Spectrum, or any other piece of equipment for a beauty clinic or salon, it would be wise to consider renting. This article will not focus on the obvious advantages of not having to pay a large amount of money upfront or get a bank loan, because the […]

What Treatments Should You Be Focusing On Now?

As states continue to ease restrictions, which treatment should you be focusing on in order to delight your current and potential clients? Microdermabrasion Any treatment that makes the client look better instantly, following months of at-home treatments (many that have been a complete waste of time) is going to solidify you as a valuable part […]

What are Australian Beauty Clinics Doing Differently?

As the beauty and aesthetics industry starts to reopen, we are beginning to see interesting trends. Business has changed for everyone, and our industry is no exception, but what are clinics and salons doing differently in a post-COVID19 world? Hygiene and Safety Obviously. Besides the fact that federal and state governments have mandated changes as […]

Fear vs. Anxiety

This is a little different from our usual articles, but based on conversations with clinic owners and friends and family over the last few weeks, it’s important. Here is a situation we find ourselves in: from nowhere, our lives have been turned upside down. Sure, our businesses have closed and – regardless of your opinion […]

Choosing the Right Laser Hair Removal Machine for Your Clinic

Please note: the following article is written for those with limited experience in purchasing commercial laser hair removal devices. Your equipment, apart from your expertise and personality, is the cornerstone of your product offering. Choosing the right device for your clinic is a multilayered decision that impacts your business financially, from a product offering standpoint […]

Sensible Social Distancing Measures You Can Take

When we get the go-ahead from the National Cabinet to reopen, it is almost certain to come with requirements to have social distancing practices in place. But this is not only sensible from a general safety standpoint, but also a good way to make your customers feel safe. Here are a few pointers on social […]

Starting a Beauty Clinic from Home

So you’re thinking of starting a beauty clinic or salon from home? Get ready for an exciting, and slightly scary ride that has the potential to give you a substantial income and incredible lifestyle. Successful clinics give owners limitless options, from personal flexibility to expanding the business or even building multiple locations – the world […]

5 Marketing Ideas for Re-opening

When we re-open, the entire industry will start yelling and screaming. Specials and limited-time offers will be the flavour of the month as everyone scrambles to reengage clients and capitalise on the post lockdown surge. Here are a few simple, cheap and smart ways you can market your clinic or salon for re-opening: Micro-targeting If […]

You Can Sell Your Device…And Rent It Back From Us!

Let’s get this out of the way. Laseraid’s rental system is designed to optimise cash-flow for businesses in the beauty and aesthetics industry. However, terms, conditions and inspection of your machine are mandatory before purchase. That said, if you’d like to learn more and have a confidential chat, just click here or email enquiries@laseraid.com.au.   At the […]

Hygiene and Safety Ideas for Your Clinic

As politicians discuss a pathway back to normality, we can start to consider the measures that will be required to make sure our clients feel safe and secure when re-entering our clinics in the coming weeks. Of course, as an industry, our hygiene practices are well known, but there’s a chance some of our clients […]

At-home Treatments That You Should Be Warning Your Clients Not To Try

It was bound to happen. Mandatory isolation has meant “how-to,” videos have experienced a renaissance with people choosing to undertake certain treatments without the benefit of a trained professional. Of course, this isn’t necessarily a bad thing. At-home facials may not be quite as luxurious or effective as a clinic-based treatment, but it’s certainly better […]

A Petition to Sensibly Re-open the Beauty Industry

Our industry, more than many others, has made sacrifices for the good of the Australian public. Clinics and salons were shut during the very early rounds of restrictions and, as a service sector, options for online sales are limited. This was a sacrifice that was and is necessary. None of us wishes to see anyone […]

First Principles: How To Reinvent Your Clinic

You’ll never get the chance again, none of us will. Our industry, based on history, will remain open for the remainder of our lifetimes. This once-in-100-years pandemic will come to an end, and we will be initially relieved and excited as clients start flowing into our clinics. Then, maybe we will wonder what else we […]

What Will Your Re-opened Clinic Look Like?

When your clinic re-opens, what will have changed? We have discussed the Grand Re-opening Strategy in detail, and hopefully, you are convinced that a pre-COVID-19 clinic should be different from a re-opened one. It’s almost certain that our industry will be re-opened before the virus has been completely wiped out, so our job is to […]

The Safest Option Is To Do Something Extraordinary. The Grand Reopening Strategy, What It Is and Why You Need to Be Planning Now

This crisis will inevitably come to an end. While there is still a substantial argument in the political, scientific and medical communities about when the COVID-19 virus will have been “defeated,” and the timeframe around easing restrictions, a return to normal life is inevitable. In fact, the tide is turning. Consistent, dramatic increases in infection […]

Re-opening Specials – What Should They Be?

That’s right; we’re starting to talk about what you’ll be offering when this whole COVID-19 thing is a distant, horrible memory. Why? Because if you’re ready to go, then your business will have a head-start on everyone else. Let’s not be reactive – planning too much is better than scurrying to put something together at […]

How To Nail Internal and External Communications During COVID-19

Any communications advisor will tell you that the rulebook has well and truly been thrown out with COVID-19. The reasons for this include the universality of the virus – almost everyone on earth is affected – and the varied level of impact, from literal life and death, to economic uncertainty, to localised inconvenience. So when, […]

What Should I Do Now? The JobKeeper Subsidy and Your Business.

Note: During the COVID-19 crisis, everyone’s circumstances are different. The recently announced government JobKeeper subsidy doesn’t apply to everyone, and advice should be sought from the Australian Tax Office and other government sources.   With the announcement of the governments JobKeeper stimulus package, there may be a feeling that we can finally ‘move forward’ and […]

What You Need to Know about the ‘Job Keeper’ Payment

The following is informational only, for details please visit the links below. Today, the government announced their long-awaited plan to minimise the impact of the coronavirus on the job market. The so-called “job keeper,” payment will enable businesses who have experienced more than a 30% loss in revenues to pay their employees $1500 per fortnight. […]

How To Keep Your Clients Engaged While the Clinic is Closed

We all know the old saying, “it’s easier to keep a client than to gain a new one,” but with our businesses closed, how do we keep our most important community members engaged and interested? After all, when this is all over, we will want them to be booking with us and telling their friends […]

6 Ways to Reduce Your Costs Effectively

With the government-mandated shutdown underway, the reality of business has changed overnight. So, it’s crucial to do everything possible to reduce or control costs and keep your cash where it will benefit you most – in the bank. Here are six things you can do to reduce costs. 1. It Takes a Village The situation […]

What Can You Do While the Clinic Is Closed?

With our industry essentially put on hold during the COVID-19 pandemic, it’s easy – and entirely reasonable – to be upset and feel isolated and stressed. After all, this type of thing hasn’t happened for over 100 years. But it will pass, and this there are some things you can do now to make sure […]

Lessons in Happiness from Denmark

Every year, the United Nations publishes the World Happiness Report, where countries are ranked from lowest to highest with the lowest being the most unhappy, and the highest being happiest. Scandinavian countries are always somewhere towards the top of the list, with Finland and Denmark scrambling for the top spot. What makes people in these […]

Got 15 Minutes? Do One of These Things for Your Mental and Physical Health

Work/life balance is essential, and part of achieving balance is having things you can do that are relaxing, enjoyable and perhaps even distracting. A good “reset” can do wonders for your optimism and productivity. Here are a few things you can do in 15 minutes that might help you achieve that reset. Stretch It doesn’t […]

How to Stay Relaxed, Avoid Anxiety and Maintain Your Composure

Stress and anxiety are destructive and dangerous. The physical and mental impacts of stress have been well documented and scientifically proven, but when you work in a service-based industry like ours, the implications are magnified exponentially. If a new client visits and you don’t feel you gave them optimal or friendly service, perhaps due to […]

Hiring Tips for Clinic Owners

Finding the right people, be it administrative staff, junior clinicians or seasoned professionals who can take on leadership responsibilities, is challenging to get right. Unfortunately, our industry is somewhat reactive when it comes to recruiting new team members, and as a result, we have a statistically high level of turnover. When team members leave, they […]

12 Clinic Marketing Ideas You Can Use Now

You’ve got a massive list of things to do (not least of which is servicing your clients). Somewhere on that list is most likely “coming up with new marketing ideas,” but it is not uncommon for marketing initiatives to remain a secondary priority. So, to get the creative juices flowing, here are 15 marketing ideas […]

4 Things to Think About Before Expanding Your Clinic.

Business growth brings its own set of challenges. Increased revenue can also mean more complexity and additional challenges, many of which can be managed effectively through effective planning. Here are a few things you may want to think about before committing to a new product, machine or location. 1. Are You a Good Manager? If […]

Check out the most popular beauty treatments in Australia!

Gone are the days of having to visit multiple clinics in various locations to service your beauty needs. Beauty clinics are now positioned like your ‘one stop shop’ with a variety of beauty treatments and products available for our beauty pleasure! And we all know there is nothing better than walking into a salon knowing […]

Treatments Should Be a ‘Treat’

Your clients are the lifeline to your business; they are also the key to consistent referrals and repeat business. If your clients have an ‘experience to remember’, they will not only be back to visit you very soon, but will likely rave about it to their friends and family. This is why it is so […]

What Is Microdermabrasion And Why Should You Offer It?

With so many conflicting reports and changes in trends, it’s sometimes unclear what the best treatment is for treating specific areas or conditions. To help you offer the right treatments to your patients, we’ve broken down the facts from the myths about one of the more popular treatments: microdermabrasion. Microdermabrasion is a very common, non-surgical, non-chemical […]

The Different Uses For the Candela Yag and Candela Gentlelas

Up until recently, the laser was a technology commonly known within the beauty and cosmetics industry to assist clients in permanent hair removal. The technology has now been introduced into the realm of skincare and has successfully been able to treat skin issues with minimal pain, effective results and with little to no risk of […]

How to Treat Spider Veins

Laseraid exists to make laser ownership easy and affordable.  We know the industry inside out and can provide you with advice, devices, service solutions, training and consumables, all at affordable prices. Laseraid is highly committed to providing high-quality devices, suitable for every circumstance. Laser machines can be used to treat a number of different conditions. […]

Fixing Your Candela Mini Gentlelase

It is important that your lasers are always in perfect working order so that your business does not suffer. From time to time, lasers can experience faults. To ensure this has as little effect as possible on your business we have compiled a list of the top 5 most common issues that may occur when […]

OPERATING YOUR CANDELA YAG

The GentleYAG laser is a state of the art piece of equipment that effectively treats all skin types including tanned skin, providing unmatched treatment capabilities in permanent hair reduction. The GentleYAG incorporates the patented cryogen cooling system in order to provide patients with a safe and comfortable experience all year round. How to operate your […]

Top 10 Client Questions Answered

Often it can be difficult for therapists to answer questions relating to the concerns of their patients. Knowing the difference between the types of Laser machines and how they vary in effectiveness for laser hair removal or laser skin treatments is important. At Laseraid, we aim to provide the best advice, service, and prices on […]

Which Candela Laser Should You Choose?

Laseraid exists to make laser ownership easy and affordable. We know the industry inside out, and understand that choosing the right laser machine for your business is an important decision. Because we are not a device manufacturer, we are able to offer the gold standard device for every scenario and can provide you with advice […]