Check out the most popular beauty treatments in Australia!

Check out the most popular beauty treatments in Australia!

Gone are the days of having to visit multiple clinics in various locations to service your beauty needs. Beauty clinics are now positioned like your ‘one stop shop’ with a variety of beauty treatments and products available for our beauty pleasure! And we all know there is nothing better than walking into a salon knowing you are about to have a few hours of first rate pampering!

While it is impossible to provide every treatment under the sun, here are some of the most popular options that you should consider adding to your treatment menu (if you don’t offer them already).

Laser Hair Removal

With each session only taking a few minutes, the ease and efficiency of laser hair removal has made it one of the popular choices to remove unwanted body hair. To achieve great results the client requires multiple sessions which gives you a long term client and allows you the time to build a great rapport with your customer base. Laser hair removal is also a great lead generator and gives you and your team a great opportunity to upsell your other services.

Acne Reduction Treatments

There are different levels of severity however, all types of acne can adversely affect an individual’s body image and self-esteem. As a result, many turn to acne reduction treatments in order to regain control over their skin.

There are a wide range of acne reduction treatments available and it is completely up to you to pick the ones that are best suited to your clinic and target market. Some of these include:
– Laser rejuvenation
– Acne peels
– Microdermabrasion
– Derma rollers
– Red light therapy
– Pulse dye laser

Anti-Aging

Everyone is looking to preserve their youthful glow, and while some choose to go under the knife, the range of non-surgical, anti-aging treatments available have given consumers many options to surgery.

Some of the most popular anti-aging treatments include
– Microdermabrasion
– IPL treatments
– Fractional Skin Resurfacing
– Dermal fillers
– Chemical peel

These three main treatment areas are at the top of the chart for the Australian market. Adding them to your clinic menu in one form or another will give you the chance to market to a new generation of beauty customer, who expect to have their treatment needs met at the one location.

Laseraid offer a wide range of treatment solutions for our beauty clinics. To have a demonstration of any of our products, please contact us via our website or call us on
02 9011 5509 and let us help you find the perfect product solution for your business.

Treatments feature the word “treat” for a reason!

Treatments feature the word “treat” for a reason!

Your clients are the lifeline to your business; they are also the key to consistent referrals and repeat business. If your clients have an ‘experience to remember’, they will not only be back to visit you very soon, but will likely rave about it to their friends and family. This is why it is so important that they feel comfortable and relaxed for the entirety of their visit.

Customer Service
One of the biggest ways to make customers feel relaxed and comfortable in your beauty clinic is through great customer service. Staff should have a friendly demeanour at all times and be well versed in the products and services on offer.

One very simple thing that is often forgotten is remembering the small details. Things like calling a client by their name and remembering the small details, “Hi Jenny, it’s great to see you, how are your daughters going?” can make a massive difference to the client’s view of your clinic and your team. A great way to help this process is to ensure your team make notes after a treatment of anything that may be of importance and are instructed to review any notes before a repeat clients’ next visit.

Overall customer service is by far the most important part of any successful business and a customer service protocol should be implemented by all beauty clinics.

Delicate Topics
Some beauty treatments can be delicate discussion point for clients. Ensuring that your staff are properly trained so that they know how to deal with sensitive topics will also help to put your clients at ease when the necessity to discuss or undergo these type of treatments occurs.

Ambience
A client can instantly tell whether or not they like a place from the moment they walk in. The atmosphere of your beauty clinic can mean the difference between a client booking or not booking in for a treatment.

There are a number of different factors that go into creating ambience so it is important that every detail of your space is well thought out. Make sure your beauty clinic feels welcoming by adding warm tones throughout the space, and avoiding colours that are too bright or harsh.

Another key aspect of creating ambience is through smell. Lavender, Jasmine or Mint are very popular for beauty clinics as they are known for their relaxing properties and soothing aroma.

Lighting
While lighting may seem like a small consideration in the grand scheme of establishing a beauty clinic, the type of lighting used is extremely important to making customers feel welcomed.

Harsh fluorescent or white lighting should be avoided as it makes many people think of hospitals and can give off a very sterile vibe. When possible, use yellow lighting rather than white lights because white lights can be extremely stark.

So remember, treatment features the word TREAT for a reason. Give your customers an experience to remember and treat them to a world of pampering that they will rave about to all their friends and family.

What is Microdermabrasion and Why Should You Offer It?

With so many conflicting reports and changes in trends, it’s sometimes unclear what the best treatment is for treating specific areas or conditions. To help you offer the right treatments to your patients, we’ve broken down the facts from the myths about one of the more popular treatments: microdermabrasion.

Microdermabrasion is a very common, non-surgical, non-chemical and non-invasive method of skin rejuvenation. It uses exfoliation to remove the top layers of skin to reveal new and fresh skin cells.  Microdermabrasion can be used on all skin types and is even effective on sensitive skin. It is, however, recommended that you discuss your medical history with your beauty therapist before you proceed.

A microdermabrasion facial will normally last 30 minutes. If you require additional areas including the neck or other body parts, then it is recommended to leave an extra 30 minutes. Microdermabrasion’s have been labelled the ‘lunch time facial’, this means as soon as you step out the salon you are ready to go back to work. A mild red tint may appear over the treated areas however this is the only dissimilarity that will appear on your skin. The treatment is generally painless, and some clients have positively reported a warm and tingling sensation during the procedure.

After the procedure, it is vital that you stay out the sun for at least a week after your procedure as your skin will be hypersensitive. Some redness may occur on treated areas but this will go down within the first few hours. Within the first 24 hours your skin may feel dry and tight, similar to a sun or wind burn, so be sure to moisturise and avoid make up for 3-4 days afterwards in order to achieve the best results.

Microdermabrasion treatments can fix many common skin issues including:

  • Hyper-pigmentation
  • Aging skin
  • Loose and sagging skin
  • Fine lines
  • Acne
  • Oily skin
  • Rough and uneven skin surface
  • Dry and dehydrated skin
  • Scars

Clients usually see a change in their skin after 4 or 5 treatments, although some minor changes, such as smoother, more radiant skin, can be seen after the first treatment. This does depend greatly on your individual skin type and the machine used. The amount of treatments needed will heavily depend on your skin type and the issues you are wishing to treat. Most therapists recommend 6-10 treatments spaced about 2-3 weeks apart as this will allow the skin to repair and recover fully.

For more information on Microdermabrasions or our aesthetic devices, call Laseraid today on (02) 9011 5509.

Here to aid your business

Salons and spas often exude a sense of calm and tranquillity. Yet, with the stress of staffing, client demand and the general day-to-day, things behind the scenes can often become quite stressful. Laseraid understands the pressures of business and looks to remove the unnecessary gripes, which can often make business-to-business interactions tough. We pride ourselves on commitment and dedication to our clients, taking the complication out of transactions and the guesswork out of equipment and training.

Our machines

We offer a wide range of high quality machines listed by the Therapeutic Goods Association (TGA). All equipment is inclusive of delivery, installation, training and a 12-month warranty.

We provide complimentary training sessionss with every purchase or lease of a laser machine. While we cover both the practical and theory behind your new laser equipment. By educating your team upon all aspects of the machine, we strive to enrich you and your business with the fundamentals to build a reliable and competent business.

Ongoing support

We provide a partnership throughout your laser ownership. Supporting all our clients, Laseraid will be on call to help when needed.
We offer 7 day support, with qualified technicians to assist with expert advice and answers. We also offer replacement parts and on-site repairs, taking the stress out of laser ownership.

The best prices guaranteed!

We understand that different clients have different budgets, which is why we have created a range of ownership models. We offer different options such as buy, rent or and hire purchase together with variety of payment plans to suit any budget.

We are Australia’s leading supplier to the cosmetic industry, with over 600 devices in the safe hands of over 500 beauty salons across Australia and New Zealand. Contact us on (02) 9011 5509 or by email at service@laseraid.com.au.

Candela Yag

Uses of Candela Yag and Candela Gentlelase

Up until recently, laser was a technology commonly known within the beauty and cosmetics industry to assist clients in permanent hair removal. The technology has now been introduced into the realm of skin care and has successfully been able to treat skin issues with minimal pain, effective results and with little to no risk of complications. These results are achieved through the Candela YAG and GentleLASE. Both machines cater to and specialise in various skin issues in order to achieve optimum results for clients.

Candela GentleLASE

The machine works through a sharp, burst of light, which is then directed onto any pigmented lesions. Over time, the pigmentation or spots within the skin gradually begin to fade and eventually disappear completely.

Uses of the Candela GentleLASE include:

  • Hair Removal
  • Treatment of Epidermal Pigmented Lesions
  • Sun-damaged Skin
  • Age Spots
  • Freckles
  • Candela YAG

This specific machine emits a gentle light at chosen blood vessels under the skin. This encourages the skin to increase its collagen production, ensuring that the vessels disappear over time. The machine allows for a pain free process while maintaining the client’s comfort.

Uses of the Candela YAG include:

  • Hair Removal
  • Vascular Anomalies
  • Reducing the Appearance of Spider Veins
  • Telangiectasia on the Face
  • Reducing the Appearance and Signs of Wrinkles

Laseraid offers both machines with the best price and offers a price match! Laseraid is also able to tailor your payments with flexible and convenient options including direct purchase, rent or hire-purchase. All equipment purchased through Laseraid comes with a 12-months warranty, delivery, installation, accessories, training and consumables.

For further information contact Laseraid on (02) 9011 5509 or hit Enquire Now!

Taking Care of Your Skin

3 Ways to Avoid Ingrown Hairs

Before undergoing laser hair removal treatment the hair in that area needs to be shaved 24 hours before. The area needs to be hair-free so that the laser can target the pigment of hair follicles. However, if shaving is done incorrectly it can result in ingrown hairs. Here are three ways to prevent these pesky red bumps!

1. Shave in the direction the hair grows 
Shaving in the direction the hair grows minimises the irritation shaving can have on your skin, and makes it far less likely to get ingrown hairs. Although this won’t get you as close of a shave, you’ll be far less likely to get those uncomfortable ingrown hairs.

2. Make sure your razor is sharp

A blunt razor will mean you’ll have to go over the same area more than once, which can lead to ingrown hairs and also increase the irritation on your skin.

3.Exfoliate, exfoliate, and exfoliate!

Not only will proper exfoliation keep your skin smooth as a baby’s bum, it will help prevent ingrown hairs by making sure the hair can grow easily through the skin. Exfoliation before any type of hair removal is highly recommended.

Sometimes it’s impossible to avoid ingrown hairs, but when you do get them remember to never tweeze them completely out as that can just irritate the area more and cause more pain.

Taking Care of Your Skin in Between Visits

Learning how to take care of your skin can be a long and frustrating exercise. It usually requires a lot of patience, money, knowledge and experimentation. While treatments like microdermabrasion, photo rejuvenation and skin exfoliation are the ultimate refreshers for your skin, it’s not realistic to get these treatments every week! But rest assured, there are small, yet effective things you can do to help keep your skin fresh and flawless between laser visits. 

1. Beware of the sun 

An Australian summer is your skin’s worst enemy. It can leave your skin looking dry, red and sun damage can cause signs of premature aging such as pigmentation and wrinkles. Speak to any celebrity with flawless skin and they’ll tell you that they never leave the house without sunscreen on. Cate Blanchet and Jennifer Lopez swear by their sunscreen routine and it shows!

2. Moisturise and moisturise! 

Moisturizing twice a day, in the morning and before bed, especially during winter, when your skin is at its driest. Use SPF in the morning and a more intense, SPF free moisturiser at night. 

3. A fortnightly mask

There’s nothing quite like treating your face to a rejuvenating mask, whether it’s an at home DIY or a professional one, your skin will love you for it. If you wear heavy makeup everyday masks are like an apology for your skin, and it’ll accept it, every time. 

 4. Serums

If you are under the wrath of pigmentation or enlarged pores, serums are here to help. Serums have more active ingredients than a moisturiser. Apply serum morning and night after your cleanser and before your moisturiser. 

5. Wash off your make up

It’s been repeated a million times, and we will repeat it again. Never sleep with your make up on! And if your make up doesn’t need to be on, take it off. Make up clogs your pores, causing acne and black heads.

Now you have all the tips to keep your skin beautiful and protected between you laser visits. 

Laser Hair Treatment for Men

Laser Hair Removal For Men, Yay or Nay?

Almost all hair removal techniques for areas other than the face are marketed toward women, but are women really the only market?

Is the process the same?

Considering men seem to have thicker hair that grows faster, it seems intuitive the process of hair removal for men would be different, but that’s not so. The actual process is basically the exact same, the only difference likely being the area having treatment. Since laser hair removal works best on darker hair – it’s actually suited quite well to men. 

The swimmer that swear by it

Olympic swimmer Ryan Lochte is a huge advocate for laser hair removal, and maintains it’s great for him. Swimmers often shave for quicker movement in the water, and Lochte says that laser hair removal makes him feel like a rocket in the water. 

Advice for men considering treatment

Because men’s hair tends to be thicker, it may take a few more treatments to permanently rid body hair. The most important thing, which is the same for women, is to be consistent in your treatments and not pluck or wax in between treatments. 

So the bottom line is, laser hair removal is great for everyone – men and women alike.

Beauty Business

The 5 Best Tips for Starting and Building Your Small Business

1. Invest in your reputation.

Earn the respect of your clients, build a profile to become known within your target market and invest time and effort in creating a positive image for your business.

2. Keep your pitch simple.

Don’t use too much showy language and aim for a small goal before you reach for the ultimate, bigger goals when you’re looking for the all-important “yes”. In Australia in particular, a simple offer of a product that fills a need for consumers will be more effective than excessive use of jargon.

3. Be vigilant about your cash flow.

Always keep in mind that you need to keep cash flow coming in before the business can run out of money. Pace yourself and only take on projects that you know you can manage at the start.

4. Invest in your online search presence.

Pay attention to your social media presence, and ensure that your website can be viewed easily by mobile users. People are always searching for the things they need while they’re on the go. Don’t overlook the rising trend of people choosing to use online searches for recommendations. Rather than forgetting about the old-fashioned word of mouth methods, put effort into using online mediums to generate positive endorsements.

5. Purchase your equipment from a trusted source.

If you want to become a trusted business owner, one of the best ways to get started is by ensuring that your equipment comes from a company you trust.  Purchase or rent the best machines in the industry for your business and you will be well equipped to help your clients to get the results they desire.

We offer affordable prices so that you can offer your clients the best services. Place your trust where over 400 clients have done across Australia and New Zealand for the reassurance you need.

Call Laseraid today: 02 9011 5509

The Multiple Advantages of Microdermabrasion

What it does

Microdermabrasion is a relatively new technique in skin rejuvenation, but offers a non-invasive alternative to others such as Botox and plastic surgery. It can help reduce wrinkles and blackheads, stimulate the production of collagen, which tightens the skin, cleans pores and exfoliates the skin, all without being an extremely painful process involving needles and doctors. 

How it works

Our microdermabrasion system is based on two sole functions: exfoliation and vacuum. The practice works to expose the fresher and more beautiful skin underneath using quality diamond tips, which gently exfoliate the skin without cutting or scratching. Shortly after the treatment, skin will be slightly pink and sensitive but will return to normal within 24 hours and results are obvious after just the first use. Taking only 10-30 minutes per treatment makes it the perfect solution for those of us without the time or patience to undergo invasive cosmetic treatments. 

Viora Pristine

The Viora Pristine™ is one of the most cutting edge machines on the market for microdermabrasion, as it uses 100% hypoallergenic diamond tips, which allows for a closer exfoliation for more sensitive areas, and makes it appropriate for all skin types. It’s also powered by the most reliable motor out there, meaning it isn’t likely to die on you any time soon. 

So if you’re looking for a quick, sure fire way to brighten up your skin and have you looking better instantly, microdermabrasion is the way to go.