Cultivating Loyalty: How to Engage and Reward Your Best Clients
As a clinic owner, you know how important your best clients are to your success. They’re more than just customers; they are the heart and soul of your business. Their loyalty and satisfaction can mean the difference between a thriving salon and one that’s just getting by. But how do you ensure your best clients […]
Thriving in a Tightening Economy
A tightening or ‘nervous’ economy can be strange for a small business owner. With higher interest rates, increased cost of living and what the media is calling ‘The Covid Downturn’ hitting the economy, it’s easy to see why many of us are uncomfortable. But there are things you can do to thrive in this new […]
How To Rank on Google and Improve Your Online Visibility
A strong online presence is essential for attracting new clients and growing your business. One of the key ways to do this is by ranking well on Google, the world’s most popular search engine. When potential customers search for beauty products or services, you want your business to appear at the top of the search […]
What Not To Do On Social Media
Social media is an essential part of any beauty clinic’s marketing strategy. However, it’s important to remember that your social media presence can make or break your business; therefore, it’s crucial to remember that what you post on social media reflects your clinic’s values, professionalism, and brand image. Here are some common mistakes that you […]
Autumn Treatments You Should Be Offering
It’s time to start thinking about seasonal treatments for the colder months. With the weather getting cooler, it’s the perfect time to rejuvenate and refresh our treatment menus. So let’s discuss some treatments that you should be offering this autumn. First on the list is a hydrating facial. As the weather cools down, your clients […]
Offers to Excite Your Audience
Are you looking for some exciting offers to engage and inspire your audience? When you look around most clinics, it feels like everyone is copying everyone else’s promotions, so how can you create an offer that stands out? Here are our ideas for offers that scream excitement: Gift Voucher Discounts Give me $50, and I’ll […]
Choosing a Skincare Partner
A good skincare partner is like a good business partner; the right ones will work with you to help grow your business. The wrong ones will focus only on themselves. Here are our top tips for selecting the right skincare partner. What’s good for them (maybe) isn’t good for you. The right skincare brand for […]
Engaging Your Local Community
Small-town clinic owners don’t have a choice. When you have a limited audience, you need to do more than grow your database constantly – you have to build meaningful relationships with your local community. To create relationships with depth, you need to know more about the client, and they need to know more about you. […]
Staying in Touch With Your Database
Managing a clinic database is a tricky balancing act. On one side, you’ve got all the client-focused tasks that are the reason you have a business in the first place (keeping clients), and on the other, you’ve got the marketing and publicity efforts that attract new people to your clinic (get new clients). Also, there […]
Advertising Tips for Clinic Growth
“I am convinced that about one-half the money I spend for advertising is wasted, but I have never been able to decide which half.” John Wanamaker You have no doubt experienced this feeling when investing in advertising. Sometimes it works, and sometimes it doesn’t, and you want to know why! The frustrating thing about advertising […]
