Cultivating Loyalty: How to Engage and Reward Your Best Clients
As a clinic owner, you know how important your best clients are to your success. They’re more than just customers; they are the heart and soul of your business. Their loyalty and satisfaction can mean the difference between a thriving salon and one that’s just getting by. But how do you ensure your best clients […]
Engaging Your Local Community
Small-town clinic owners don’t have a choice. When you have a limited audience, you need to do more than grow your database constantly – you have to build meaningful relationships with your local community. To create relationships with depth, you need to know more about the client, and they need to know more about you. […]
Staying in Touch With Your Database
Managing a clinic database is a tricky balancing act. On one side, you’ve got all the client-focused tasks that are the reason you have a business in the first place (keeping clients), and on the other, you’ve got the marketing and publicity efforts that attract new people to your clinic (get new clients). Also, there […]
Advertising Tips for Clinic Growth
“I am convinced that about one-half the money I spend for advertising is wasted, but I have never been able to decide which half.” John Wanamaker You have no doubt experienced this feeling when investing in advertising. Sometimes it works, and sometimes it doesn’t, and you want to know why! The frustrating thing about advertising […]
Clinic SEO Tips – How to Rank on Google and Bing
Search engine optimisation (SEO) should form an important part of your clinic marketing strategy. Firstly, it’s free. Unlike paid advertising on Google Ads Facebook or other platforms, there is no “cost per click” associated with getting potential clients to your site. Also, statistically, SEO generates a higher quality of click more frequently than paid advertising. […]
Planning for the New Year Slowdown
This time of year can be very exciting. Customers are filling our appointment books with treatments, Christmas is coming up and we are too busy to concentrate on anything apart from doing what we do best. But, following the Christmas surge comes the New Year’s hangover. Figuratively and often literally. Have you put plans in […]
The Best Instagram Tools for Beauty Businesses
Looking to automate your Instagram? Good idea – we work in the aesthetics industry and our clients expect to see us posting beautiful images that reflect how wonderful we help make them look and feel. Here’s a list of our favourite Instagram tools in each category. Posting and Scheduling Posting and designing your Instagram grid […]
How To Keep Momentum Going After The Post-COVID Boom
If you’re in Queensland, we hope you’re in the thick of it. For New South Wales and Victoria, the surge begins on Monday. Clients, new and old, who haven’t been able to access treatments in months will be banging down your doors, eager for a taste of the normal life they used to take for […]
Sensible Social Distancing Measures You Can Take
When we get the go-ahead from the National Cabinet to reopen, it is almost certain to come with requirements to have social distancing practices in place. But this is not only sensible from a general safety standpoint, but also a good way to make your customers feel safe. Here are a few pointers on social […]
How To Nail Internal and External Communications During COVID-19
Any communications advisor will tell you that the rulebook has well and truly been thrown out with COVID-19. The reasons for this include the universality of the virus – almost everyone on earth is affected – and the varied level of impact, from literal life and death, to economic uncertainty, to localised inconvenience. So when, […]
