Tips for Establishing Your Own Laser Hair Removal Clinic

If you’re considering making the leap into owning your own laser hair removal practice but don’t know the next step to take, we’re here to help. From finding quality and inexpensive laser hair removal machines to marketing your business on your own, we’ve got some great tips to get you headed in the right direction. Owning your own laser hair removal clinic can be incredibly rewarding, and even more so if you start out with the right elements in place. Good luck!

Secure a Premises

Once you’ve decided to open your own business, finding the right location is key. Ideally, you should balance out the rent you’ll be paying with the amount of business the location alone is likely to bring in. For example, a clinic in a busy location with high pedestrian traffic is likely to attract clients simply through its positioning, but might be more expensive in terms of rent.

On the other hand, you might find premises that are very low in rent but might not get a lot of visibility or traffic. Don’t assume that the cheapest rent will result in the biggest profit margins–sometimes paying a little bit more is well worth the risk.

Secure Equipment

Deciding on which equipment to purchase for your new business is a tricky process. It depends largely on the kind of business you want to run and how much capital you have to inject.

Buying second-hand machines from a reputable, high quality dealer or brands such as Palomar will ensure that you get higher quality for less, but alternatively if you want the latest technology you will need to fork out more cash. It all depends on how you see your start-up running, and a lot of new business owners choose to start off with second-hand equipment and then upgrade as their client base grows.

Market Yourself

With the rise of social media and Internet marketing, promoting your business has never been easier or less expensive. Sites such as Facebook provide great opportunities to get people involved, plus you can invite clients to ‘tell a friend’ to receive a discount on their next treatment. Especially with things like hair removal, women (and, increasingly, men) talk about how and where they got the best service and results. If you focus on making every client feel like royalty and make sure that they get the best results possible, people will begin to talk. There may be a lot of competition out there but the way you can get an edge is by standing out in terms of service and quality.

What Makes a Great Candidate for Laser Hair Removal

Contrary to popular opinion, laser hair removal, while revolutionary, isn’t for everyone. The way that most laser hair removal machines work is by being absorbed by the melanin in your hair. This means that the darker your hair is against your skin, the better the process will work. New technologies, however, are being developed and improved upon each day, so that some candidates who were previously unsuitable for laser hair removal are enjoying fantastic results. If you’re wondering whether laser hair removal is for you, read on to discover more!

Light Skin, Dark Hair

Basically, if you have light skin and hair that is much darker, laser hair removal should work well for you. Because the laser is absorbed and attracted by melanin, it works better when there is a big contrast between the hair follicles and the surrounding skin. If you have relatively pale skin, or skin that rarely sees the sun (this is why bikini lines are usually such good areas to work with) and brown or black hair, laser hair removal is likely to have the most dramatic results on you.

Blonde, Red or Grey Hair

Folks with blonde, grey or red hair often have a harder time getting laser hair removal treatment, and until recently, would not have been considered candidates at all. New technologies and stronger lasers have meant that there is hope for people with lighter hair colours, however, but it still depends on the level of technology used at your laser clinic and on the contrast between the skin itself and the hair follicles. With technology advancing every day, though, we’re confident that it will not be long until all skin and hair types can enjoy the benefits of laser hair removal.

Dark Skin

People with black or very tanned skin are not usually candidates for laser hair removal at this time. Because dark skin doesn’t provide enough of a contrast for the hair to fully absorb the laser, and while the resulting hair loss may be substantial, it will not usually be 100%. In addition to this, it will always depend upon the technology used by the clinic and the general quality of the machines. Brands like Candela and Palomar are trusted in the field and invest a lot of money into innovation, so it’s important to speak to your clinic individually and see what they can offer you. If it is decided that you are not a candidate, electrolysis, or other forms of at-home hair removal are also effective.